The Ahaata Project by Cocoa and Jasmine aims to highlight visual imagery, material culture, and emerging subcultures in the Punjabi diaspora globally. Taking a placemaking based approach, our unique co-production model facilitates the exploration of new articulations by mapping local histories and conducting ethnographic research. The primary objective is to communicate how a strong sense of place integrates into knowledge building of cultural infrastructure by grassroots involvement. Furthermore, the project transcends physical boundaries and is structured to cultivate meaningful interactions between visual artists, designers, and researchers of the local and global diaspora. Similarly, our platform aims to highlight ordinary life in Punjab’s evolving landscape through space, memory, nostalgia, and everyday design.
Three Pillars of the Project:
- Ethnography and Resource building: To conduct ground level research on vernacular architecture, crafts communities, multi generational local businesses, adornment, visual and material cultures.
- Publishing and Curation: Critically examine and engage with works of Punjabi diaspora globally and share them via digital publishing as well as physical events like photo exhibitions and panel dialogues.
- Products and Cultural Tourism: Apart from Co curated design x craft products and zines, the project offers residency programmes and bespoke itineraries in the region.
The Ahaata Project 