Our core aim is to focus on traditional crafts like handloom weaving and hand embroidery, that promote women’s economic independence in a rural setup. We work closely with local craft clusters in Punjab to preserve these traditions and connect them to global markets. For this purpose we have collaborated with multiple designers and spaces to showcase these textiles.
Eudamon, an indie menswear label, created a traveller’s jacket for us that has been shot in Egypt and Jordan to put focus on the versatility of these fabrics. Walden Living, was styled with local Khes, everyday objects and other textiles woven locally. British Council India commissioned scarves that were handwoven and hand embroidered for their 75th UK-India celebrations. Lineage Botanica, a boutique indie label based in LA created bed linen, bags and cushions with our textiles.
The Ahaata Project 